Keith Norris

“It’s up to you to start putting these pieces together to create a story. Figure out what that trauma is, work through it, and rewrite the subconscious.”

Guest Bio:

Keith Norris is a former standout athlete and military veteran.  He is an elite strength and conditioning specialist and habit change expert with over 40 years of in-the-trenches experience.

As a serial entrepreneur in the health and wellness space, Keith is a co-founder of the largest Paleo platform in the world, Paleo f(x). .

Keith is the co-author (along with his wife, Michelle), of the forthcoming book Primal Uprising: The Paleo f(x) Guide to Optimizing Your Health, Expanding Your Mind, and Reclaiming Your Freedom.

In addition to business and authoring pursuits, Keith also leads intentional and therapeutic plant medicine and psychedelic group and individual journeys focusing on human empowerment, thriving and consciousness expansion.

You can find Keith on Clubhouse, @consciouscowboy, and IG, @theory2practice

Episode Summary:

Keith Norris shares a candid story about his “addiction” to fitness. He used it as a way to escape and run away from his hidden childhood traumas. Although Keith turned to fitness, many of his friends turned to drugs instead. It wasn’t until he experimented with psychedelics did he unlock a newfound love for himself and he now operates from a place of peace, forgiveness, and understanding as opposed to anger and suppression of feelings. Keith shares his story on this week’s episode.

Title: Uncover Repressed Issues Through Psychedelics — Keith Norris

Subtitle: There are real healing benefits within psychedelics.

Key Takeaways:

  • How did Keith start Paleo f(x)™ and what has his health journey been like up to this point?
  • Keith’s health journey was a coping mechanism for the traumas he didn’t realize he had.
  • Psychedelics opened Keith’s mind and helped him realize all the hidden trauma he had been suppressing.
  • So many athletes use exercise as a way to run away from their problems.
  • Keith learned something interesting about watching Wrestlers train.
  • How did Keith find out about paleo?
  • What are psychedelics exactly? And who are the types of people that need it?
  • During a psychedelic experience, Keith wondered why he kept being called into such a dark place. He was getting psychologically beat up.
  • Psychedelics help each person differently, but one thing it does, it releases the body of stress and unresolved issues it’s holding onto.
  • It all comes back to self-love.
  • What forms of psychedelics does Keith recommend?
  • Everyone has their own story that they’ve created based on the traumas they’ve experienced.
  • Psychedelics offer people an objective view of how that trauma happened so that they can recover from it.
  • You will never be 100% healthy unless you look at the energies and traumas that are trapped in the body.
  • All psychedelic facilitators are different. It’s important to work with one that matches what your goals are.
  • How does Keith help couples recover from their broken relationship?
  • You can self-empower yourself. You have all the answers you could ever need/want.

Resources for a Younger Lifestyle:

Dr. Robyn Benson’s Free Youthful Aging eGuide


Connect with Keith: & LinkedIn


“I finally learned to love myself, learned to love my body, and I did it out of love vs. expression of anger.”

“Lance Armstrong was running from pain and suffering and that’s so common in so many athletes. It is their coping mechanism. It could easily be heroin.”

“It’s up to you to start putting these pieces together to create a story. Figure out what that trauma is, work through it, and rewrite the subconscious.”